I was recently asked that on a social media site. Here is my answer:

My business exists partially in honor of my grandfather, who was an hourly worker on the railroad in Pittsburgh. My father, who founded Crosby & Associates, has a deep respect for front line workers, and our methods help translate that respect into real engagement of everyone in our client organizations. Why not, since higher morale, improved productivity, and other targeted “soft” and hard results reliably come from the same path. I love doing work that helps people relate better at work and in their personal lives. I’ve been blessed and thoroughly enjoy passing it on. For one of the greatest communication models ever, free of charge, follow this link: Video of August 31 2018 interpersonal communications model webinar.

Why does your business exist?

Post by Gil Crosby